Knotts Crossing Resort were finalists at the Telstra Business Awards on Friday 15 July 2011. Joanna Pace & Katrin Ladurner attended the Black Tie Awards night held at the Darwin Entertainment Centre and were very proud finalists. Congratulations to Area9 IT Solutions who won the award.
Our resort profile for the awards:
“Our staff are passionate about the Katherine region and want to go the extra mile in all facets of customer service.” – Joanna Pace, Manager.
When the Pace and Forster families took over Knotts Crossing Resort in Katherine in 2009, they immediately saw opportunities to build revenue by boosting wet season occupancy rates between November and April, selling more tours and updating the resort’s web site. The 3.5-star resort offers motel, caravan and camping accommodation as a base for tourists to explore the region’s rich environment and experience indigenous culture. By creating competitive accommodation and meal packages for contractors, the business has landed new commercial clients, lifting wet season occupancy from 44 to 66 per cent. Managers Joanna Pace and Bronwyn Forster and their team produced a new web site to make bookings easier and increased the resort’s online presence via travel sites and Facebook. They coached staff to be more pro-active in promoting tours, which increased commissioned ticket sales by 74 per cent last financial year. Overall, resort revenue has grown 20 per cent since 2009.